FRIED RICE
OFFICIAL TITLE: Brand Strategist & Marketing Manager
The following is a brief overview of the work I have contributed to FRIED RICE outside of traditional marketing responsibilities over the past year and a half. These initiatives span various areas of brand activations/strategy and creative direction. For a more comprehensive look at my strategic approach, as well as detailed marketing metrics and outcomes, please refer to my resume.
2023 - Present
CREATIVE
& CREATIVE TEAM MANAGEMENT.
CREATIVE & CREATIVE TEAM MANAGEMENT.
Manage a team of up to five creatives, ensuring all digital media consistently and accurately represents the FRIED RICE brand.
FALL WINTER 2024 CAMPAIGN: Creative ideation, retouching & graphic design
FALL WINTER 2024 LOOKBOOK: Creative ideation, retouching & graphic design
SPRING SUMMER 2024 LAUNCH PARTY: Project lead & graphic design
A WOMAN WHO TEACHES BY BEING PANEL: Project lead & graphic design
FALL WINTER 2023 EDITORIAL CAMPAIGN: Project lead, creative direction, retouching & graphic design
SPRING SUMMER 2023 STREETSTYLE CAMPAIGN: Project lead & creative direction
GLOBAL EVENTS
& EVENT OPERATIONS.
GLOBAL EVENTS & EVENT OPERATIONS.
Handling domestic event operations and supporting senior management with global event operations.
COMPLEXCON LAS VEGAS: Head of all strategic operations, set design, team management, curation of all marketing materials, all event logistics
SPRING SUMMER 2024 RUNWAY SHOW: Head of all strategic operations, location scouting, talent scouting, curation of all marketing materials & all event logistics
WOMENS HISTORY MONTH PANEL: Head of all strategic operations, talent scouting, PR outreach, media planning, all marketing materials & event logistics
COMPLEX CON LONG BEACH: Head of all strategic operations, team management, curation of all marketing materials, PR outreach, nationwide shipping logistics
AFROPUNK 2023 & 2024: Head of all strategic operations, floor planning, PR outreach, curation of all marketing materials
FALL WINTER 2023 LAUNCH PARTY: Head of all strategic operations, talent scouting, PR outreach, media coverage, influencer outreach, VIP after party curation & invitations
COMPLEXCON HONG KONG: Assistant strategic director, support for global logistics, PR outreach, curation of marketing materials